England Football and McDonald’s Grassroots Football Awards champion the positive impact people have made in grassroots football up and down the country. We celebrate the diversity of the football communities across England, the beating heart of what makes our game truly great and for everyone.
The FA PRIDE values
We have our own FA PRIDE values which nominations are judged against. These values and ways of behaving are what we all strive towards in grassroots football. The winners will demonstrate all of the following values:
Progressive - always looking to improve and innovate
Respectful - leading by example to inspire positive behaviour
Inclusive - uniting all people of any age, ethnicity and background
Determined - rising to and overcoming challenges
Excellent - striving to make football the best it can be
We want to praise and recognise those people who embody all that is good about football, and who apply those qualities and values to the clubs, leagues and local communities they enrich.
The winners will be people who have really made a difference and can demonstrate how they make their positive impact happen. They behave with fairness and integrity, they create fun, safe and inclusive environment for everyone. They encourage the very best, both in themselves and in everybody around them. And they have risen to overcome challenges, particularly this season, and they make a truly positive impact in their community.
England Football Accredited
Our winners come from England Football Accredited environments that fly the flag for football played in safe, respectful and inclusive environments. Find out more about our kitemark programme.
Find out more