We Only Do Positive

England Football’s Respect programme in partnership with Nationwide Building Society was launched to encourage respect and positivity right across our game.

‘We Only Do Positive' encourages coaches and parents within mini-soccer and youth football to bring about a better, more inclusive and supportive football environment.

9 out of 10 children play better with positive encouragement

In 2017-18 we carried out extensive research into U7s–U18s football to understand where Respect should be positioned and could have the biggest positive impact over time. We discovered that 9 in 10 children play better with positive encouragement. Research also highlighted the negative results that could arise from a negative experience upon a child.

So, We Only Do Positive promotes and educates coaches and parents on their roles in creating a fun, safe and inclusive environment for all the players, ensuring they have the very best experiences throughout their football journey.

YOU can start to create the right environment for players by the following the link below, and encouraging others to look at our code of conduct resources:

View Code of Conduct Resources

Respect the Ref

Respect the Referee

Every match. Every league. Every championship. It’s the referees who are integral to a smooth-running game. 

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4min 04secs

Power of Positivity Video

See how positive coaching can have a massive impact on players, the environment and the game. The video also has subtitles.

Creating the right environments for our players, both on and off the pitch is so important. Even though your role could be slightly different from someone else within your club or league, it’s important that we all play our part in creating a fun, safe and inclusive environment.
The Respect Codes of Conduct are in place to ensure that everyone involved in an England Football Accredited League or Club is playing their part to give players a positive experience.
To download the individual Respect Codes of Conduct, click on the links below:
We Only Do Positive

Download ‘We Only do Positive’ handbook

Find out what you can do to build a positive football environment.

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Respect for Coaches

Free e-Learning course – Respect for Coaches

Make Respect part of your game. Enrol for free.

Visit the Bootroom