England Football’s Respect programme in partnership with Nationwide Building Society was launched to encourage respect and positivity right across our game.

‘We Only Do Positive' encourages coaches and parents within mini-soccer and youth football to bring about a better, more inclusive and supportive football environment.

9 out of 10 children play better with positive encouragement

In 2017-18 we carried out extensive research into U7s–U18s football to understand where Respect should be positioned and could have the biggest positive impact over time. We discovered that 9 in 10 children play better with positive encouragement. Research also highlighted the negative results that could arise from a negative experience upon a child.

So, We Only Do Positive promotes and educates coaches and parents on their roles in creating a fun, safe and inclusive environment for all the players, ensuring they have the very best experiences throughout their football journey.

YOU can start to create the right environment for players by the following the link below, and encouraging others to look at our code of conduct resources: