POSITIVITY ALWAYS WINS
Positivity Always Wins. That’s our passionate message for young players. When they play positive, they play better!
Research shows that 90% of young players play better with positive encouragement. Our vision is to create a safer, more inclusive, more enjoyable game, a game with more respect.
What does positivity actually mean in football? Why does staying positive matter? Well we’ve got stars like Ade Akinfenwa, Alex Bailess, Jelani Inyama and Ben Nuttall on board, for our new four part content series. They each spent some time with our hosts Moses and Morfo to chat about what positivity means to them.
So get ready, get inspired and check out our videos to discover how positivity always wins!
Research shows that 90% of young players play better with positive encouragement. Our vision is to create a safer, more inclusive, more enjoyable game, a game with more respect.
What does positivity actually mean in football? Why does staying positive matter? Well we’ve got stars like Ade Akinfenwa, Alex Bailess, Jelani Inyama and Ben Nuttall on board, for our new four part content series. They each spent some time with our hosts Moses and Morfo to chat about what positivity means to them.
So get ready, get inspired and check out our videos to discover how positivity always wins!

Codes of Conduct
It’s called the beautiful game. Let’s keep it that way. Codes of Conduct for adult players, youth players, coaches, officials and parents show how we can all create positive footballing environments.
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Respect the Ref
Every minute. Every match. Every league and tournament. It’s the referees who are central to a smooth-running game. We can all play our part to show the ref some respect.
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We Only Do Positive
Building players’ confidence. Leading by example. Understanding your players. Creating positive teams and environments. All of this and more is covered by Gareth Southgate and other leading lights.
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