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Positivity Always Wins. That’s our passionate message for young players. When they play positive, they play better!

Research shows that 90% of young players play better with positive encouragement. Our vision is to create a safer, more inclusive, more enjoyable game, a game with more respect.

What does positivity actually mean in football? Why does staying positive matter?  Well we’ve got stars like Ade Akinfenwa, Alex Bailess, Jelani Inyama and Ben Nuttall on board, for our new four part content series. They each spent some time with our hosts Moses and Morfo to chat about what positivity means to them.

So get ready, get inspired and check out our videos to discover how positivity always wins!
01 Apr 2022 1:39

Positivity Always Wins Montage

Positivity Always Wins is the new Respect campaign from England football, striving to create a more positive game where players can be at their best.

Ade Akinfenwa competition graphic

Ade Akinfenwa Positivity Workshop Competition Terms & Conditions

Click below to download the terms and conditions. 



4:04 video
11 Nov 2022