Published 03 June 2021 3 min read
England Men's Senior Team
Lions' Den returns in 2021
Thanks to the support of EE, the UK’s number-one network, we’re delighted to confirm that Lions’ Den will return this summer.
The live series, which debuted during England’s 2018 World Cup campaign, will be broadcast daily from the heart of the squad’s basecamp at St. George’s Park throughout the tournament.
The show’s previous run was watched more than 6m times with over 45 per cent of viewers aged under 25, helping to attract more than a million new followers to England’s channels.
Hosted by Josh Denzel, Lions’ Den connected by EE will give Three Lions fans the opportunity to interact directly with members of the England squad every afternoon from Tuesday 8 June onwards.
On England matchdays, reporter Rachel Stringer will be on the road to meet up with supporters up and down the country – all powered by the UK’s best network for 4G & 5G.
Lions’ Den connected by EE will be broadcast via England’s official Twitch channel, where viewers around the world can participate and interact with the show via the integrated live chat tools.
Members of MyEnglandFootball – the new, free rewards programme to recognise the passion of England fans, grassroots players and volunteers – will have the chance to join the show’s virtual audience by taking their place on the EE Fan Wall, with EE customers also able to win places.
EE has a long-standing partnership with the FA, having become the inaugural lead partner for Wembley Stadium in 2014, making it the most connected stadium in the world. EE is part of BT’s consumer business unit. In 2019, BT extended the agreement which also saw BT become the exclusive lead partner for all England teams.
Alongside its support for Lions’ Den, EE will also be visible throughout the tournament as an official sleeve partner featuring on England training wear.
Stay tuned for more news on how you can stay in touch with the Three Lions this summer as we strive to give you the best-possible access, exclusive content and the latest news throughout the tournament!
03 Jun 2021 0:33
Lions' Den returns
We'll be live from the England camp every day during the EUROs
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