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Published 27 May 2022 4 min read

England Football national teams link up with M&S Food

Written by:

Nicholas Veevers

Gareth Southgate and Sarina Wiegman launch partnership between England teams and M&S Food to inspire the nation into making healthier eating choices
The England Football national teams have partnered with M&S Food to use the power of football to help inspire families to make healthier eating choices, as part of their ‘Eat Well, Play Well’ campaign.
The multi-year-deal sees M&S Food and England Football shining a light on what players eat to help inspire families to eat healthier from this summer and beyond.

By using the influence of our English footballing heroes, the partners aim to not only make healthier eating choices easier for families but also show that healthy and balanced doesn’t have to be quinoa and kale - it can actually be a lot more fun and tasty!  
The partnership covers the England pathway of teams across men’s, women’s, youth and disability, as well as grassroots and St George’s Park and this focus on M&S and its Eat Well seal of approval comes just at the right time with thousands of great quality, trusted value Eat Well products across the Foodhall helping families make healthy choices both easy and delicious.
The bold announcement comes as the England Women’s team will proudly debut the Eat Well flower and M&S Food logo on their training kit, but this partnership is so much more than just kit sponsorship and pitch side advertising.
27 May 2022 3:22

Sample the Southgate smoothie

Three Lions boss leads the way with M&S Food by concocting his own smoothie at St. George's Park

The partnership is packed with initiatives – from in-store exclusives where budding England stars can find out their favourite players’ recipes, to insight on players, managers and legends sharing their favourite Eat Well products. 
So fans of all ages can now truly eat like their football heroes no matter their age or footballing ability. Whether its pre or post-match, or just a quick snack before heading off to watch their local team play. 
The England teams themselves will also benefit from an extra special smoothie bar at their training camp at St George’s Park, unveiled today - players can get fresh Eat Well smoothies packed full of nutrients whenever they want. Gareth was the first to try what’s on offer.
“Through our partnership with M&S Food and Eat Well we are aiming to help families across the country make healthier eating choices using the power of football," said Three Lions manager Gareth Southgate, pictured above with M&S Food marketing director Sharry Cramond and England Football nutritionist Chris Rosimus.

"We believe the fuel and recovery habits of all England players play an important role in their development and performance and partnering with M&S Food on joint initiatives will help inspire and influence this across the England pathway of teams from men’s, women’s, youth and disability teams.”


And Sarina Wiegman, England Women’s manager added: “It's great that we have partnered with M&S Food and our elite players from the senior to development squads will be able to encourage healthy eating.

"We cannot underestimate how important that is and this partnership supports that with the food range on offer. I know our players will enjoy the new ‘Boost Bar’ that has been installed at St. George’s Park, where they can enjoy fresh Eat Well smoothies to support their fuel and recovery goals.”
Stuart Machin, CEO of M&S, is equally passionate about the partnership and making healthier choices more accessible is of upmost importance in the retailer’s strategy going forward. He said: “Today, I’ll be writing to all our customers about this partnership and our aim to make a real difference to health and inspire the next generation.
“By harnessing the influence of the players as role models, we want to encourage children and families to make healthier food choices through choosing Eat Well. 

“We have nearly 2000 delicious Eat Well products across our Food Hall, from great quality fruit and vegetables to meals, snacks and drinks, all at trusted value. We’re constantly developing and improving our ranges, to give our customers delicious, healthier choices every day."