New England women's kits revealed
Two new Lionesses kits launched with Nike for 2023 FIFA Women's World Cup
England will head to Australia and New Zealand this summer for the 2023 FIFA Women's World Cup, armed with their new-look 2023 home and away kits.
The Lionesses will also showcase the new design during April's games with Brazil at Wembley in the inaugural UEFA Finalissima and then against Australia at Brentford FC.
And fans will be able to purchase the full kits in time for the World Cup from the week beginning Monday 5 June, via our online England store, Nike.com, the Nike app. From Thursday 8 June, the kits will be available through additional marketplace partners with the pricing to be confirmed then.
Our kit partners at Nike and their design teams got to work on the new England kit by drawing inspiration from the legendary Wembley Stadium.
Alongside celebrating the 100th anniversary this year, the iconic stadium currently holds the two highest attendance records for women’s football matches set by recent England women’s team matches.
And at the time of Wembley’s construction in the 1920s, England, like other parts of the world, was amid the Art Deco movement. The original Wembley even nods to this, with its art deco façade. It is this art movement, its colour, patterns and gradients, that inspired England’s new kits.
The typography on the kits was produced by Neville Brody, a fixture in the England graphic design community.
Adapting the well-received fonts used for the England men’s squad in 2014, he and his team created a lighter font with adjusted angles to work with the women’s uniform size and scale.
The new kits also feature an England crest and Nike Swoosh made of 100 per cent Nike Grind, a collection of recycled materials composed of pre-consumer manufacturing scraps, recycled post-consumer shoes from the Reuse-A-Shoe programme, and unsellable footwear.
The Home Kit
England’s new home kit honours and remembers the past through colour. First, taking inspiration from the original Wembley’s white, chalky brick exterior of 1923 — the jersey is a chalky off-white colour. This is also in keeping with tradition, where a white jersey is synonymous with England.
The colours in the home kit also pay homage to the 1984 England women’s team, the country’s first women’s team assembled for a major tournament. The new home kit follows the same colours as the 1984 edition, with a white top with blue details and a blue short.
Nodding to the Art Deco movement that inspired the overall collection, abstract shapes on the socks create a new logo that spells out “ENG” in the negative space.
· Top: Summit White with Gym Blue trim
· Shorts: Gym Blue
· Sock: Summit White
The Away Kit
England’s new away kit moves away from their classic white and red kits, bringing in the first expression of blue for the team.
The pattern of the top is a geometric form, speaking specifically to the Art Deco movement. The slight gradient of colour is a nod to the chalky façade of the original Wembley and the screever chalk drawings that were popular at the time of the origin of Wembley.
· Top: Coast Blue with Gym Blue trim
· Shorts: Coast Blue with Gym Blue trim
· Sock: Gym Blue
• The future of the game is critically important to our players, making sustainability of the gear they wear essential. Nike designers made sustainable considerations in every aspect of these new kits.
• Made with materials that have less impact on the planet. And were constructed in a way that reduce the waste in fabric use significantly.
• To use less fabric, Nike designers boosted marker efficiency (or fabric yield) to 85% (up from 40-50% in the 2019 World Cup).
• Digital prototyping reduced waste made by the Nike design team. Using state-of-the-art machines with advanced product creation capabilities, they cut down the number of prototype sample kits created (which become waste) by about 75% compared to the 2018 World Cup.
• The jersey and short in the new Nike kits that will be worn on pitch by athletes are:
o Composed of at least 80% recycled material
o Made of 100% recycled polyester from recycled plastic bottles
o Federation crests, Swooshes, and trims on the uniforms are made of 100% Nike Grind for the first time in a Nike kit on this stage. Nike Grind is a collection of recycled materials developed by Nike that is composed of pre-consumer manufacturing scraps, recycled post-consumer shoes from the Reuse-A-Shoe program, and unsellable footwear.
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