Published 05 September 2021 2 min read
England Men's Senior Team

Lionesses net ITV deal

Written by:

Nicholas Veevers

ITV to be the new home of England Women's football with live qualifiers and internationals until 2025
ITV will show England Women’s senior team’s tournament qualifiers and internationals in a new four year deal.
From this current season up to and including 2024-25, the Lionesses' efforts to reach both the World Cup and European Championships as well as friendly games will be broadcast live and free to air on ITV, ITV4 and ITV Hub.
This new deal means ITV is now the home of both the England Women and England Men's senior teams, with ITV showing the men’s senior side’s World Cup, European Championship and friendly games, home and away, until 2022.
“We're delighted to announce this new agreement which makes ITV the home of England Football," said Kathryn Swarbrick, FA commercial and marketing director,
"This partnership is critical for the FA, not only to drive the reach and profile of the Women’s senior team, but also to drive girls' participation.
"We know when girls see elite women’s football in action it inspires them, and makes them believe football is a sport for them.  With a successful launch of the Barclays FAWSL season over the weekend and this new game changing partnership, it is a truly exciting time for Women’s football in England."
Niall Sloane, ITV Director of Sport, added: “This is an exciting moment to announce this deal with England Women about to start their qualifying campaign for the 2023 World Cup and at the outset of a season which will build towards England hosting the Women’s EURO next summer.  We’re delighted to be able to bring viewers the very best coverage of the action and the stories, live and free to air, over the coming years.”
This new deal adds to ITV Sport’s portfolio of first class events, which also includes the FA Cup from 2021-22 season, the Six Nations and exclusive coverage of the Rugby World Cup, UK horse racing and the Tour de France.